MARCOM managers are typically responsible for the development, coordination, and management of multiple aspects of Marketing Communications. Areas of focus often include supervision of white papers, press releases, newsletters, collateral materials, trade shows, web site design and content, and more. MARCOM managers must be adept at collaborating with Sales, Marketing, Product Development, and parties external to the company.

Infinet has created a test battery that predicts with great accuracy those most adept at managing other people.

The battery of test looks at:

- ability to manage one's own emotions
- team work
- emotional intelligence
- ability to get along with peers, superiors, clients and staff
- ethics
- flexibility of thought and more.

From these areas, Infinet uses its' proprietary scoring and profiling to arrive at a recommendation for each applicant. The recommendation will be on a 100-point scale with test takers scoring in the top percentiles being most desirable. The test reduces turnover, improves productivity, and improves morale among staff by identifying Marketing and Communication managers that possess intelligence, emotional intelligence, ethics and compatible personality traits.